Sri Lanka is launching an innovative campaign to attract more tourists by the end of 2011. The ‘Visit Sri Lanka 2011’ campaign expects to see an increase in the number of tourists visiting Sri Lanka during the summer holidays.

The main aim of the campaign is to develop the economic and financial potential of the tourism industry. The campaign also hopes to develop more income generating avenues through the use of promotional strategies on the internet.

The campaign will target tourists from the UK, France, Germany, India and the Middle East.

The ‘Visit Sri Lanka’ TV commercial will be aired on the BBC, Al Jazeera, CNN, The Discovery Travel and Living from the 20th of November. The commercial last around 60 seconds and will be aired for five weeks.

However, the promotion Bureau has also said that the commercials will be extended to Japan- with the help of the Japanese Bank for International Cooperation. The tourism Bureau is also in talks with National Geographic Magazine, Time and Newsweek.

Social networking sites such as Twitter will also be used to promote the campaign.

Sri Lanka is an excellent holiday destination which offers visitors its ethnic culture along with beaches and copious amounts of sunshine. Sri Lanka also has a whole lot of beach resorts which are lined with stunning landscapes. It also features a wide variety of wildlife within its national parks. All these offerings make Sri Lanka an excellent place to plan a holiday to.

The best part about a holiday in Sri Lanka is that it will not cost you a whole lot of money like some other more expensive holiday destinations can. Cheap holidays in Sri Lanka are a completely doable affair. There is the presence of a whole lot of low cost airliners which make trips to Sri Lanka on a regular basis. Flying in one of these will enable you to save a whole lot of money on your airfare.

Moreover, Sri Lanka also boasts of a wide range of affordable hotels where you will be able to stay for long periods of time while discovering this beautiful country, without having to spend a great deal of money. People who enjoy lavish holidays which do not completely take over their budget will be completely enthralled by the fun a Sri Lankan holiday can offer them.

If you are looking to plan cheap holidays with your family, or just your loved one, then heading to Sri Lanka will enable you to have an enriching experience which you will cherish for the rest of your life.

Holidays to Sri Lanka are quickly becoming popular because this Asian island offers tourists a number of ways to relax and enjoy themselves. Surrounded on all sides by the Indian Ocean, Sri Lanka boasts of sweeping gorges, landscapes and of verdant mountains, splashing waterfalls and beautiful beaches. So if you are looking for some thrills on your holiday to Sri Lanka, here are some great activities.

• Paragliding is one of the best ways to kick start holidays to Sri Lanka as the country has perfect climatic conditions for the sport. Besides, you can enjoy wonderful scenic beauty while getting into the paragliding action
• There are also various water activities like white-water rafting, diving and wind surfing to make holidays to Sri Lanka more exciting
• A mountain biking tour is also a great activity to take up when holidaying in Sri Lanka. This tour will show you the country’s widespread mountain terrain, caves and green tea lawns.

These are just few of the things you can do on holidays to Sri Lanka. There are also Safaris to go on, wonderful wild life to see and an excellent cuisine you should not miss when holidaying in Sri Lanka.

A new project has recently been announced by Sri Lanka Tourism who will be increasing their appeal to holiday makers across the world, when it develops a host of new travel destinations across the country.

The project is set to make Sri Lanka ‘one of the most sought after holiday destinations in South Asia’, and will include an initiative to develop the Kalpitiya islands which lie 150km to the north of Colombo.

Over the course of the next ten to twelve years, the most suitable islands for attracting tourists will be selected and then upgraded and revitalised, in order to help support Sri Lanka’s sustainable tourism and further help the destination attract a wide variety of visitor profiles.

Some of the new destinations have been highlighted as; marine sanctuaries, botanical gardens and great opportunities for holiday makers to enjoy wildlife, including dolphins, whales and birds.

Speaking on behalf of Sri Lanka Tourism, Bernard Goonetilleke said:

“This project will not only develop the area which has hitherto been unexplored, but also provide employment to the people in the area, provide livelihood to the fishermen and improve the economic situation of Kalpitiya.”

It is expected that the new initiative will make Sri Lanka a considerably more prominent area in the south Asia holiday scene.

According to reports from Sri Lanka Tourism, the island of Sri Lanka is to be at the centre of sustainable tourism in forthcoming years primarily because of its environmental initiatives and its biological diversity.

On the 12th November, the Sri Lanka tourism authority will be taking part in World Responsible Tourism Day. This day is being held as a part of the World Travel Market next week at London’s ExCel centre.

Sri Lanka Tourism is attempting to become completely carbon neutral by the year 2018. Indeed, it launched the ‘earth lung’ initiative in October last year.

This project has reputedly been recognised officially by the UN World Tourism Organisation and also the Pacific Asia Travel Association because they believe it has the potential to be launched all over the globe in different tourist destinations.

The island of Sri Lanka is renowned for its range of natural attributes, which constitutes great wildlife, beaches and many places to participate in watersports activities.

Sri Lanka is home to around 250 species of birds, elephants, leopards and more, many of which can be found in its 100 protected areas and 13 national parks.