The Reggae Sumfest in Jamaica is estimated to bring in around 5,000 holiday makers a year.

Jamaica’s Reggae Sumfest has lived up to the two awards it has just received, which are ‘Concert of the year’ and ‘Promoter of the Year.’

Reggae Sumfest takes place within Montego Bay and hosts world known performers who take to the huge stages. This event has established itself as the reggae event of the summer and the vibrancy, music and colours it offers gives out a fantastic carnival atmosphere.

Spread across four full nights of partying, it launches with a beach party on Sunday 19th July 2009 and will feature top DJ’s and stunning sound systems. On Thursday 23rd July, dancehall night takes place and Friday and Saturday nights are the festivals’ international nights, which include a large range of stars from across the globe, along with local talent.

Marketing Manager for Sumfest, Marcia McDonnough said:

“The Tourist board survey also revealed that next to word of mouth, the internet is the medium from which most visitors got their information. So, we have decided to increase our efforts in using this medium. We expect it to be a major promotional tool, not only for Reggae Sumfest but for Reggae and Brand Jamaica as a whole. So far the statistics show that persons are logging on from places such as Norway, Kenya, Spain, Latvia as well as the traditional names we are accustomed to. Of course USA, UK, Japan and Canada remain in the top of the list for visits. We therefore expect our foreign audience to grow even larger this year.”

The Blue Lagoon, is the swimming hole just outside Port Antonio in Jamaica where Brooek Shields was shipwrecked with Christopher Atkins in the film of the same name, The Blue Lagoon, in the 1980’s.

It is a large, beautiful cove with deep waters, of a gorgeous emerald-green and azure coloured water.  Rain is moderate throughout the year, falling fairly evenly and the temperatures tend to be around 38C (86F) in the day and 20C (68F) at night.

The waters are around 56 m (185 feet) deep and the cove was created by underground mineral springs fed from the Blue Mountains - you can even watch as the bubbles surface to the ground.  Whilst swimming you will feel streams of warm and streams of cold water and will feel like the only person on earth.

On the banks, sufficiently far enough away, there is a dive shop that rents out kayaks and scuba diving equipment and a restaurant.  You can also swim in the nearby Somerset Falls, which is a short stroll away.  You could even take a canoe trip down there.  Jamaica is a truly luxury holiday destination and the Blue Lagoon is one of its relatively unknown attractions, well worth a visit.

Welcome to Jamaica, the land of sun, sand and the exotic fragrance of life. Revel in the swaying, golden secrets of one of the most alluring of the Caribbean islands. For once in your life you can have it all, lush gardens, virgin beaches and everything else required for a true luxury holiday with you and your spouse. Enjoy exotic water sports under the sun and the glittering parties under the starry nights. Dance to the passion of the beats, while you take in the most fascinating experience of your life.

You will not have to wait to win a lottery to go on this holiday, the bargain holiday packages make it affordable for everyone. It is a great destination for a family holiday as some resorts provide organised family entertainment. The kids will love this family holiday destination as the resorts offer superb underwater adventure and land activities for the kids.

In a nutshell this spectacular paradise island offers:
- Captivating Blue Mountains
- Tropical forests
- Bottomless” Blue Lagoon
- Paradise Beaches

Apart from relaxing on its various beaches you can indulge in various adventurous activities offered on the island. Activities like exhilarating downhill bike rides are the perfect way to round off your time in the mountains. Rafting, water skiing and scuba diving are also offered with various packages, making this an ideal ‘cheap family holiday’.
Scrumptious buffet meals, laden with a selection of fruits, salads, various hot and cold dishes and desserts are available and served daily at most Jamican resorts and hotels.
Jamaica is an ideal beach holiday destination as it is an island that never sleeps!

“ Welcome to paradise, welcome to Jamaica”